Alteret Cerámicas is a family-run business dedicated to the manufacture of artisanal ceramics, which was founded in 1964. It is located in the area of an old potter’s workshop in the municipality of Villalonga (Valencia). It is one of the main producers of manual terracotta in both Spain and Europe. They manufacture in an artisanal way fired clay flooring and finishings and they are specialists in the artisanal restoration of fired clay pieces.
Today this company manufactures ceramics following the traditional artisanal methods, moved by the development of new creative techniques. The work these artisans carry out implies they have to be highly qualified.
Their manufacture of flooring and finishings made of manual terracotta is completely artisanal. Each and every one of the pieces they manufacture have been done so by hand. Part of that manufacture is enamelled and decorated – also by hand – by their master craftsmen.
Alteret has the document which defines them as an artisanal company by the Comunidad Valenciana, awarded to them in 1996 by the Consellería d´Industria, Comercio y Energía of the Generalitat Valenciana.
Today they export over two thirds of their production, sending their products over to more than 20 different countries.
From the artisanal tradition of the area.
Artisanal School of Crafts in Potries.
The ceramics manufactured by Alteret have been used in works such as the:
Restoration of the Mercat de Sant Antoni, in Barcelona.
Restoration of the Palacio de Peñaflor, in Écija, Seville.
Flooring of the Museum of Écija with manual terracotta.
Construction of the Almazara-Museo “La Organic” in Ronda, carried out by the French architect Philippe Starck.
Hotel Explora Atacama, in the Desert of Atacama, in Chile.
Church of Santa Ángela de la Cruz in Arroyomolinos. Manufacture of the façade.
Restoration of the Palazzo Niccolini in Florence. Manufacture of the entire flooring with aged manual terracotta.
Flooring of the Museo de la Palabra, in Quero, Toledo.
Restoration of the Castle of Cullera, Valencia. Manufacture of the entire flooring.
Museo Histórico Municipal in Écija, restoration of the Caballerizas de Benamejí. Carried out with flooring made of manual terracotta.